Article posted from www.gotransam.com:
By: Trans Am Series Staff
April 17, 2012, Miami, FL – Continuing its aggressive push to bring fans their favorite series’ action, the Trans Am Series announced an agreement between GoRacingTV.com Inc. and MAVTV which will bring Trans Am coverage to cable and satellite TV.
“I’m delighted that MAVTV has agreed to partner with GoRacingTV.com,” said Errol Tucker, Sr., Executive Producer for GoRacingTV.com. “We had been working on this for quite some time, and I am delighted that it has become a reality.”
“GoRacingTV.com is putting forth a serious effort to tell the story of the 2012 Trans Am season from every imaginable angle, and to broaden our viewership with the addition of MAVTV is a win-win scenario,” added Tucker. “This means fans will be able to enjoy the same video on-demand Trans Am content produced by GoRacingTV.com on their big screen television as well.”
“MAVTV is very pleased to be partnered with GoRacingTV and the Trans Am Series,” said Jason Patison, MAVTV Programming Director. “Both organizations have great reputations and we look forward to exciting racing action combined with high quality video production.”
MAVTV will air the half-hour Trans Am Series weekend recap shows produced and directed by GoRacingTV.com the week following each Trans Am event. The first of three airings will be Sundays at 5:00 pm EDT (2:00 pm PDT). The first encore airing follows on Thursdays at 9:00 pm EDT (6:00 pm PDT), followed by a second encore airing on Fridays at 12:00 am EDT (Thursday, 9:00 pm PDT).
MAVTV, Lucas Oil’s flagship independent cable network, features entertainment and sports programming targeted to men and their families living an active American lifestyle. MAVTV programming is centered on three defining genres – movies, action and variety. MAVTV maintains its own high definition production facilities, producing hundreds of hours of original content each year.
“This is a great opportunity for the Trans Am Series”, says John Clagett, President, Trans Am Race Company. “The additional coverage brings more exposure and delivers more impressions, which further enhances the series’ efforts to attract new advertising and sponsor partners, particularly for companies still married to conventional video delivery methods.”
About Trans Am:
The SCCA Trans Am Series dates back to its first season in 1966. Throughout the years, some of the greatest names in motorsports have participated in the Trans Am Series. Backdating the Drivers’ Championship to the inaugural season, 30 different drivers took titles, with multiple Championships being won by Paul Gentilozzi, Tommy Kendall, Mark Donohue, Scott Pruett, Wally Dallenbach Jr., George Follmer, Peter Gregg, Horst Kwech, Scott Sharp and Bob Tullius.
The iconic Trans Am Series – America’s Road Racing Series – is operated by the Trans Am Race Company, LLC. Through a five-year agreement, the Trans Am Race Company manages the marketing rights to the series and is responsible for Trans Am Series public relations and promotions. SCCA Pro Racing sanctions Trans Am events and provides event operations services to the series.
About MAVTV:
MAVTV is Lucas Oil’s flagship independent cable network featuring entertainment and sports programming in three defining genres: Movies, Action and Variety targeting men and their families living an active American lifestyle. MAVTV maintains its own high definition production facility, which produces hundreds of hours of original content each year. MAVTV is a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Unlike other networks that serve up much of the same old content you’ve been watching for years, MAVTV brings you plenty of never-before-seen high definition exclusives. It’s fresh, original content finely tuned for the modern American household. MAVTV has a lineup with something for everyone.
About GoRacingTV.com Inc.:
GoRacingTV.com is the premier web-video channel for the club racing/grassroots racing community. GoRacingTV.com began airing episodes of its instructional video shows, the “Club Racer” and “Auto Crosser” web-based video shows in February of 2009, but has quickly become the site where club racers can obtain updated information and news related to the amateur racing community. Presently, GoRacingTV.com produces several video programs for the grassroots racing community.
GoRacingTV.com also provides a daily updated news article section on the front page of its site, for those fans who either cannot or do not want to view video for their news. These articles cover news from the entire top Amateur and Pro Racing series in the US. For the past two years GoRacingTV.com has provided video coverage of the SCCA Chicago Region June Sprints, airing all 9 racing groups from the event.
GoRacingTV.com has also covered the past two years of the SCCA Championship Runoffs and the NASA Championships, producing a daily evening news show from the event informing fans of breaking news in a format similar to a standard network evening news show. Most recently GoRacingTV.com teamed up with Mazda and Cooper Tires to stream a Live Show from the 2011 Performance Industry Racing Show in Orland FL. GoRacingTV.com has partnered with some of the top Sports Car series in the U.S. and Canada to host their racing video archives. Racing fans around the world can now come to the GoRacingTV.com web site to see racing from their favorite series, SCCA Pro Racing Trans AM and Spec Racer Ford Series, Mazda Playboy MX5 Cup, Dodge Viper Cup, Star Mazda and Canadian Touring Car to name a few. This is just a handful of some of the video coverage available on GoRacingTV.com.